Five products. Built, scaled, and measured.
Each case is the work itself — the systems problem, the decisions, the numbers, and what I'd do differently. Not a slide deck. The way I'd explain it to a smart peer.
A quick-commerce ad business growing fast but monetizing below its ceiling, with platform take and advertiser returns both under potential.
Walmart’s growing third-party marketplace had sellers running their business on desktop tools that didn’t fit how they actually worked - on the floor, on a phone, between tasks.
At Walmart’s scale, small relevance and discovery gains move enormous absolute volume — but the search stack lacked the structured understanding to make those gains reliably for grouped items.
India’s wholesale tea trade ran on opaque, relationship-bound auctions with inadequate demand and poor price discovery.
Brick and mortar retailers who were setting up their e-commerce divisions, were realising that their catalogs were inadequate when it came to, not just number of SKUs, but also the quality of information (images, categorisation, attributes) about their SKUs. This was costing them across the conversion funnel from acquisition to conversion to retention.