A 19-year arc, told as how the thinking changed.
From engineering at TCS to running a quick-commerce ad business at Zepto — the throughline isn't a ladder, it's a way of thinking that kept getting sharper. This is the narrative, not the resume.
Started in engineering — learned how large systems (esp. data warehouses precursors to data and content lakes) actually get built and shipped.
Cross-business leadership track — exposure to how very different businesses are run.
Telecom product — the Walky line hit 165% of target profitability. First taste of owning a P&L. Turned around Postpaid Mobile line. Ran strategic rationalization initiatives. Managed Rs 60+ cr of acquisition budget, influenced Rs 100+ cr of marketing, services, and support budget, directed 50+ sales teams across 24+ circles
Built teaJunction, India’s first wholesale tea marketplace — 10M+ kg in year one. Learned that mechanisms compound. Incubated coalJunction, a marketplace for sale of imported coal.
Category Head, Sports Shoes. Oversaw ~₹1,000+cr of annual budgets, ~₹90cr monthly OTB budgets. Shoe-Finder wizard drove +3.5x conversion; Brand Day drove 2x revenue and ~2.6x daily app installs.
Founded an internet scale social product to structure information on the internet.
CategoryIQ won the Shop.org Innovation Award. First deep work in applied ML for retail.
Search relevance using the retail knowledge & query graph. Two USPTO patents. Learned to love basis points.
VP, Product (Zepto Ads) — grew ad ARR 5x in 10 months while holding the line on shopper experience.
Seller experience - the 4.8-rated Seller Mobile app and the Action Feed. Took the team’s AI WAU from to 90%+.
Outside the roles: I'm usually answering the relentless questions of my two toddlers, drawing in Procreate, soldering an ESP32, or keeping a bullet journal. I still solve maths problems for fun — the habit of sitting with a hard problem until it gives is the same one that shows up at work. Before any of the tech, I ran a brick-and-mortar retail shop with over a thousand SKUs for two years, doing the buying and merchandising myself. That's where I learned that a catalog is a set of bets, and margins are where judgment lives — the instinct under everything I've built since.
Platform-scale, AI-native problems that move both the customer and the commercial metric at once — ideally in marketplaces, retail media, or anywhere judgment matters more than the playbook. I'm drawn to the messy middle where data runs out and a decision still has to be made.
The case studies show what I've delivered. This is how I lead people — the framework I hand every new report in their first week.
Available for consulting and speaking. Topics: AI product strategy, marketplace platforms, retail media, and judgment & decision-making.